This week’s roundup discusses how increasing data governance accelerates innovation, a new form of intelligence that blends human and machine smarts, taking a data-driven approach to customer journey optimization, and how to maximize ROI on your digital media spend.
by Steve Touw, Co-Founder and CTO at Immuta, featured on Datanami
The future of data privacy is about more than letting consumers know how and where there data is collected. Data-driven companies and the developers of tomorrow’s technology need to think beyond privacy checkboxes and build technology that allows us to manage how our data is used.
by Sintia Radu, Staff Writer at U.S. News & World Report
With the advent of new technologies, experts now say the definition of intelligence is changing. Smart people are not just individuals capable of solving complicated problems on their own, but also those who understand the way artificial intelligence, or AI, can best serve them. Simply put, understanding technology is essential.
by Eric Matisoff, Analytics & Data Science Evangelist at Adobe, featured on InfoWorld
Data helps marketers orchestrate the customer journey, but you must first have a framework for how you map it to the customer journey, how you measure what’s working and understand how to use it to course-correct, or optimize, your promotions.
by Andrea Steffes-Tuttle, Director of Marketing at Lityx
Given the nature of the digital medium, it’s easy to know, pretty quickly how campaigns are performing and who’s responding through an open, click, or conversion. This accessibility to performance data makes it ripe for the use of predictive analytics and optimization.
Did you see an interesting article in the last week? Share it with us! Send it to astuttle [at] lityx.com.