Marketing Optimization. Customer Lifecycle Optimization. Automatic Analytics Processes.
Who to Contact Is Just the Start
In today’s complex marketing environment, identifying your segments and serving targeted messages to those segments is the surest way to increase ROI. This is the classic marketing optimization challenge. Historically, this level of targeting has been difficult to access. With the advent of big data and advanced analytics tools like LityxIQ, this approach is within reach. There are many dimensions along which to optimize customer communications, channels, and budget decisions.
Customer Lifecycle Optimization
Highly Targeted, Highly Optimized
Marketers are constantly looking for ways to efficiently grow their customer base and retain existing customers through direct-targeting methods. Predictive models are the starting point, but optimizing marketing efforts also requires making tradeoffs to ensure each incremental dollar is spent as efficiently as possible. Our optimization solutions leverage the following approaches:
Automated Analytics Processes
Efficiency in Advanced Analytics
It is not enough anymore to provide one-off analytic models or solutions. Analytic efficiency and automated analytics processes need to extend from the initial stages of analytic projects all the way through implementation and ongoing processing. Our solutions lend themselves perfectly to providing this full-lifecycle efficiency, and OptyxIQ is a great example of automation across the analytic lifecycle.
An automated analytic process often includes many or all of the following. Each is easily automated by LityxIQ.