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Analytic Process Automation | A Case Study with Livable Communities

Andrea Steffes-Tuttle Marketing Analytics, Nonprofit, Predictive Analytics

The Client Roughly 90 percent of adults age 65 or older, want to “age in place” in their homes and their communities. They want to remain close to their children and grandkids. Such connections are not just nice to have — they actually contribute to the health and well-being of older adults. AARP Livable Communities supports the efforts of neighborhoods, …

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Advanced Analytics for Nonprofit Fundraising | A Case Study with PWNA

Andrea Steffes-Tuttle Marketing Analytics, Nonprofit, Predictive Analytics

The Client Partnership With Native Americans (PWNA) is a nonprofit organization committed to championing hope for a brighter future for Native Americans living on remote, isolated and impoverished reservations. Collaborating for more than 25 years with their reservation partners, PWNA provides consistent aid and services for Native Americans with the highest need in the U.S. Much of their work centers …

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How Nonprofits Can Benefit from the Evolution of Data Democratization

Becky Land Nonprofit

Several months ago, we had a client approach us with a challenge that has become all too common among organizations of all sizes. This client, a major not-for-profit organization that advocates on behalf of its members, was looking for a way to improve the efficiency of a segment of their direct advertising programs through enhanced analytics and automation. By identifying …

Nonprofits Using Advanced Analytics See Higher Campaign Results

Andrea Steffes-Tuttle Nonprofit

Advances in technology and rapid digitization of information have made data more accessible, setting a new expectation for the collection and sharing of information. Constant connectivity has transformed the nature of interactions, resulting in pressure for nonprofits to reach constituents in new ways and communicate impact. These movements, coupled with emerging curiosity about artificial intelligence (AI), can paint an overwhelming …

Marketers vs. Machines: Can your experience beat our models?

Andrea Steffes-Tuttle Nonprofit, Predictive Analytics

Lityx and Concord Direct have joined together to offer a free interactive webinar on how to improve your next fundraising program and increase ROI. Nonprofits often face obstacles when it comes to fundraising. Delivering the right message to the right audience at the right time and in the right place is no easy task. Can advanced analytics trump experience when …

What Nonprofit Marketers Can Learn from Their For-Profit Counterparts on Attracting Donors

Gary Robinson and Marianne Pelletier Marketing Analytics, Nonprofit

Lityx is proud to partner with Staupell Analytics Group. Staupell helps nonprofits enhance performance through their custom analytics, flexible training, improved business intelligence, and increased efficiency in data processing. Marianne Pelletier is the Managing Director of Staupell Analytics Group and has 30 years of experience in fundraising, including extensive prospect researching and prospecting. She is one of the first adopters …

Is Your Organization Ready for a Prospect Management Program?

Steve Ludwig Nonprofit, Predictive Analytics

Fundraising is basically B2B sales. One of the common elements between B2Bs and fundraisers is the value of the prospects in the CRM and the amount of resources necessary to close a transaction. A B2B marketer works with $100K+ business prospects, just as a major-gifts fundraiser solicits $100K+ prospects for donations. A hypothetical B2B campaign might look like this: Initial …

The ‘Catch 22’: Using Analytics to Demonstrate Impact

Andrea Steffes-Tuttle Nonprofit, Predictive Analytics

There’s a common ‘Catch 22’ that nonprofits experience, one you’ve most likely had to confront if you’re involved in acquiring donors and leading direct marketing campaigns. As a nonprofit, your ultimate goal is to create an impact. You need to demonstrate that impact in order to access funding, but alas, you need funding to create infrastructure and provide the capacity …

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Nonprofits: Work Smarter, Not Harder

Andrea Steffes-Tuttle Nonprofit

With tight budgets, small staffs, and limited resources, it can seem like there are never enough hours in the day for nonprofits. And while some charitable organizations have embraced collecting data about their donors, far too few have leveraged the true power of advanced analytics to position them for a sound financial future. By using their own data to uncover …