Algorithmic Bias, DataSet Search by Google, use of AI on Social Platforms and more!

Andrea Steffes-Tuttle Weekly Roundup

This week’s roundup discusses the challenges of understanding data preparation, learning to solve for algorithmic bias, Google’s new Dataset search platform, and Leveraging AI to allow marketers to connect between Account-based Marketing and social media targeting.  Overcoming Data Preparation Challenges By Steve Ludwig, Senior Consultant with Lityx Organizations that understand the distinction between reporting and analytics have a tendency to innovate …

Predictive Analytics Education

Weekly Roundup | 2019 Tech, Data Preparation, Predictive Analytics Implementation Stages, Analytics Helping Troubled Students

Andrea Steffes-Tuttle Weekly Roundup

This week’s roundup brings us answers to what technologies CIOs are already looking at going into 2019, the necessary need for a solid foundation when it comes to data preparation, seven stages of predictive analytics implementation and how it has become the natural evolution of business intelligence, and how one school in Virginia is using predictive analytics to spot mental health …

Digital Impact Matrix, Predictive Analytics for Healthcare and More

Andrea Steffes-Tuttle Weekly Roundup

This week’s roundup discusses Lityx upcoming live FREE  webinar on predictive analytics, the dilemma of trying to understand digital analytics and how an Impact Matrix can help solve this problem, understanding new Data Democratization of how the plethora of perspectives is the reason big data is so powerful today, how predictive analytics is being used to benefit the healthcare sector, and …

lityx weekly roundup

Weekly Roundup | Women in Data Science, CMO Survey Findings, Learning Analytics

Andrea Steffes-Tuttle Weekly Roundup

This week’s roundup discusses women in data science, findings from the recent CMO Survey, how data science adds value to businesses, getting started with learning analytics, and the growth of journey analytics among CX professionals. Women Are Good At Processing Multiple Projects Simultaneously, Says Data Science Expert Dr Damini Gupta by Prajakta Hebbar, Journalist, featured on Analytics India Magazine Dr …

lityx weekly roundup

Weekly Roundup | Overcoming Analytics Challenges, The Drawbacks of ‘Data-Driven’ Strategies, Advice from Analytics Leaders, Advanced Analytics ROI

Andrea Steffes-Tuttle Weekly Roundup

This week’s roundup discusses how to overcome the most common analytics challenges, why your ‘data-driven’ tactics could be doing more harm than good, what advanced analytics leaders are doing differently to get ahead, and how progressive stages of advanced analytics impact marketing campaign ROI. 4 Challenges With Leveraging Analytics — And How To Overcome Them by Forbes Insights, featured on …

lityx weekly roundup

Weekly Roundup | Analytics for Marketers, What Data Scientists Do, 2018 Data Culture Study, Analytics Investment

Andrea Steffes-Tuttle Weekly Roundup

This week’s roundup discusses how marketers can get more out of analytics, what data scientists really do, characteristics of high performing brands using analytics, and why investment in analytics is essential to getting ahead. How to Empower a Marketing Team with Analytics by Sam Miller, Digital Consultant at Cognifide, featured on Fourth Source Good analytics starts with asking the right …

lityx weekly roundup

Weekly Roundup | DataOps Currency, AI Investment, Data for Social Good, Data Management Best Practices

Andrea Steffes-Tuttle Weekly Roundup

This week’s roundup discusses the impact of accelerating the speed with which an enterprise can get value from its data, how to maximize your AI investment, using data for social good, and tips for better data management. Time to Value: The Currency of Data Operations by Randy Bean, CEO of NewVantage Partners, featured on Forbes Business executives at mainstream corporations …

lityx weekly roundup

Weekly Roundup | Predictive Analytics Terms, Statistical Significance, Data Quality, Data Silos, Constrained Optimization

Andrea Steffes-Tuttle Weekly Roundup

This week’s roundup discusses predictive analytics terms in plain English, why waiting for 95% statistical significance might be hurting your campaigns, measuring the ROI of data quality, how to eliminate customer data silos, and the benefits of using constrained optimization with predictive analytics. Predictive Analytics Terms Business People Need To Know (No Hype Allowed) by Meta S. Brown, Author of …

lityx weekly roundup

Weekly Roundup | Data Quality, Data Science Tools, Analytics Failures, Performance Marketing, Predictive Analytics

Andrea Steffes-Tuttle Weekly Roundup

This week’s roundup looks at why marketers are concerned with the quality of data they are buying, which tools and languages are preferred by data scientists and analytics professionals, why analytics programs fail, how to optimize performance marketing to extract the most from affiliates, and how data science can be used to boost customer acquisition. 3 Reasons Why Marketers Are …